Rollersnakes
Started in 1985, Rollersnakes is one of the UK’s longest running skate, snow & streetwear stores.
I’ve been a key member of the team since 1996. Before the rise of the internet much of the company’s success was based on mail order catalogues. The later iterations of Rollersnakes’ print output was called ‘Hooper’ the final edition, #9, was a perfect bound 132 page magazine/catalogue hybrid.
As creative lead / art director my role is to see that the company’s brand DNA was upheld throughout all communications, source content, produce bespoke artwork, photography and illustrations. I worked with a team of five in-house designers and photographers as well as freelance photographers and in conjunction with Rollersnakes’ Marketing Manager and team to deliver difficult projects within deadlines and to exceed the company’s expectations.
Rollersnakes ‘Hooper’ Magazine.
Art direction, illustration, some photography, typography & layout.
Selected Print Adverts.
Concept, art direction, typography, layout & some photography.
Social media specific promotional images.
Art direction, some photography, illustration, typography & layout.
Social media specific promotional images.
Art direction, photography, illustration, typography & layout.
Selected Rollersnakes softgoods.
Art direction, illustration, typography & layout.